This mindmap shows the ideas on the message I wish to show with the 'Superhero ad campaign' as well as some issues I need to avoid. Since the cartoon style would appeal more to children, I somehow need to balance the style to suit a more teenage/mature audience as I would like to have a sexy male character to challenge society. I also want people to feel proud of themselves and their own bodies, as well as their nationalities, celebrate LGBT etc.
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